The BMW Company has its starts in 1916 in Munich, the capital of Bavaria, Germany. First, in 1913 Karl Rapp founded a company named Rapp Motorwerke. In the next two years (1916), Rapp resigned from the company. As a result, BMW was renamed as Bayerische Flugzeug-Werke (BFW). It was in 1917 that the Bayerishe Motoren Werke(or in English the Bavarian Motor Works) changed to what we know today as BMW, the company that initially concentrated on the development and production of aircraft engines during World War I, building a reputation for reliability and excellence. In 1923 BMW built its first motorcycle and in 1928 the company's success story as an automobile manufacturer began with the acquisition of the Eisenach vehicle factory. BMW’s first motorcar was a version of the Austin Seven built under license. The famous white and blue symbol of BMW stems from the company's origins as airplane engine manufacturers. Many aircraft were painted in regional colors and those of the Bavarian Luftwaffe were the Bayern white and blue. It is said that the pilot's view through the propeller was one of white and blue alternating segments.
Through the years this image has become stylized into solid quarters of blue and white to declare the identity of today's BMW cars and motorcycles. Since the end of the 1970s BMW has worked to create a standardised international image in terms of statement and presentation so that today whenever people encounter the company's symbols they recognize BMW.
"The mission statement up to the year 2020 is clearly defined: the BMW Group is the world's leading provider of premium products and premium services for individual mobility."
BMW Group is committed to a number of social projects worldwide, including the H2ague Project, which aims to support a renewable hydrogen economy as long term solution to world energy and increasing environmental problems. Finally, BMW has made a commitment to ensure that its business activities conform to UN guidelines and to plan and implement sustainable growth, respect human rights and adhere to social and environmental standards.
Source(s) http://www.bmweducation.co.uk
0 comments:
Post a Comment