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Thursday, November 11, 2010

Week 10-(Chap.10)- BMW's Product Concepts

I've been talking about BMW company during this project,  and what really make it been successful is its products. BMW is a global brand that has established its product all around the world. To remind you about the BMW history, BMW started building plane motors like the BMW IV six cylinder engine which achieved a world record altitude of 9,760m (32,000 ft). Then it made their First BMW motorcycle, the R32 twin. In 1928 BMW starts car manufacture.  The first car was an Austin Seven built under license. After that BMW has take for consideration to build small and sport cars. In 2001 the launched the MINI. Today, BMW Product line is very large. Here I can show their product standards
BMW
The BMW brand stands for one thing: sheer driving pleasure. Sporting and dynamic performance combined with superb design and exclusive quality. 
MINI
The MINI brand wins hearts and turns heads. MINI is refreshingly different: extroverted, spontaneous and in every respect something out of the ordinary. Ideal for a society that was young, unconventional and ready for change, the MINI Classic became a cult vehicle in the sixties and seventies. Since then the brand has lost none of its youthful charm. MINI is part of a lifestyle that is cosmopolitan and confident, ready for everything.
Rolls–Royce Motor Cars
Rolls-Royce Motor Cars has been part of the BMW Group since 1998 and trading started on January 1, 2003. 
Rolls-Royce is one of the most fascinating and well-known brands in the world, the luxury motor car par excellence. For over 100 years, motor cars of the Rolls-Royce brand have stood for truly outstanding engineering, quality and reliability.
The BMW products are:
1 Series, 3 Series, 5 Series, 6 Series, 7 Series, x3, x5, x6,z4, BMW motorcycle, The Roll-Royce Motor Cars, and M Series(I am focus in this car during this project)

BMW M combines technology and expertise gained from BMW's motorsport activities and translates it for the road. BMW M launched its first road car (M1) in 1978 and the range has since expanded to include the M3 Coupé, Convertible and Saloon, the M5 Touring and Saloon, the M6 Coupé and Convertible and the Z4 M Roadster and Coupé.



Now watch this videos and you will see their concept in th


eir cars:


They also have Clothing,WOW!




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