BMW FUTURE: Week 7 ( Chap. 15)- BMW's Retailing

Today I had an amazing day. I went to BMW Manhattan subsidiary that exclusively imports it products from Munich, Germany. The store is located in 555 West 57th St, Manhattan. The cars that were exhibited there for sale generally imported from Germany, so I felt very excited to touch a part of Germany here in United States. It was a educational and crazy trip. First, they didn't me to take any picture. However, I used my spy techniques to gather information for my marketing class at BMCC. Secondly, I met the Marketing manager Nicole Caruso. She is very nice and she looks very professional. After I spoke to her she gave me her card and number for any question and some magazines. Isn't that amazing? This is a center store in Manhattan that sells the cars in the standardized price. It is totally different from a dealer. The building is very well designed and you can see the car exhibits from the outside where they have it parked. Inside, it has a New and Certified Pre Owned section, a Motorcycle section and a tune-up / maintenance factory where they sell and assembly the car parts. All you see there, inner and outer, is the BMW's logo. As you can see I love this cars. So, for me it was more than a homework. I visualized myself having a BMW X3 Series. And of course a learned more facts about every car they have in their spectrum. It helped to be more informed to decide my future car. For those of you who like to buy in special and discount, BMW of Manhattan offers these cars: all 2007 BMW 328i, 328XI,335i,335XI,750LI. Those cars are in hot prices!

BMW of Manhattan, Inc. opened in 1992. Over the years, company growth has far surpassed all expectations - the vehicle sales volume and number of employees has grown significantly, and our BMW Center continuously succeeds in executing new and innovative programs to better serve our customers.

In spring 2005, BMW of Manhattan opened its first sales satellite location at 67 Wall Street for BMW new vehicles, at the corner of Wall and Pearl. In April of 2006, we opened another three-level CPO satellite facility at 793-801 11th Avenue, between 55th and 56th Streets for BMW Certified Pre-Owned Sales and now occupy more than 330,000 square feet in Manhattan.

It mission statement is:

"Our mission at BMW of Manhattan, Inc. is to provide clients with the highest standard in sales, professionalism, and customer service. It is this devotion partnered with corporate citizenship, social responsibility and work environment that have contributed to our growth. BMW of Manhattan, Inc. sells and services New and Certified Pre Owned BMWs, BMW Motorcycles, and MINIs."