BMW is a giant multinational corporation. It's headquarter is in Munich, Germany, and it has subsidiaries in South Africa, United States, India, China, Canada, Austria, and Egypt. As a result, this company a a great example of job outsourcing. In addition, it has bring a lot of employment in the United States and Canada. BMW South Africa was the first wholly owned subsidiary of BMW to be established outside Germany. South African built BMWs are now exported to right hand drive markets including Japan, Australia, New Zealand, the United Kingdom, Malaysia, Singapore, and Hong Kong, as well as Sub-Saharan Africa. Since 1997, BMW South Africa has produced vehicles in left hand drive for export to Taiwan, the United States and Iran, as well as South America. It is also good to make an emphasis in the Oriental demographic, the corporation has target a market that is full of people who buy based on technology and safety after the USA and Japan, and Canada. China is one the subsidiaries. In 2003 BMW and Brilliance Automobile ( China) signed a deal for the production of sedans in China. These vehicles may differ significantly from those sold in other markets under the same name( here we can see that BMw had to adapt its invention, production, and promotion .) Brilliance's joint venture with BMW, as of June, 2010, imports nearly half of the auto parts used in production from Germany. In India the corporation started operation in the first quarter of 2007 and produces the different variants of BMW X3 Series and BMW 5 Series. In Egypt, Bavarian Auto Group is a multinational group of companies established in March 2003 when it was appointed as the sole importer of BMW and MINI in Egypt, with exclusive rights for import, assembly, distribution, sales and after-sales support of BMW products in Egypt. Going back to the Western the BMW of North America has a revenue of $2,690.00 millions in sales compared to the $68,455.00 in Munich. It means that this vehicles and motorcycles are still consider as niche market in the United States. However if you go to Europe and Eastern country you will find the treasure of BMW. Even though BMW adapt its products to different market, BMW still with the same a ideology of a luxurious and sporty car with its white and blue logo.
Sources:http://lib2.bmcc.cuny.edu:2107/servlet/BCRC?k=CO&locID=cuny_mancc&srchtp=cmp&ste=56&tbst=tsCS&tcp=bmw+&rcp=CO&picde=&rsic=PK&rcd=&prnm=&prty=&CC=&SC=&search.x=14&search.y=5
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